JPM Makes An Impression At The LAMMA Trade Show

Versatile DeltaTrack, JPM Agricultural LAMMA Show 2014
LAMMA is the U.K.’s leading farm machinery equipment and services trade show. This year’s 33rd edition took place on January 21st and 22nd and JPM Agricultural was in attendance for the first time as an exhibitor.


Put together in 1982 by a small group of agricultural equipment manufacturers in Lincolnshire, the first LAMMA show attracted 2,500 visitors to view the wares of some 50 exhibitors. A modest profit allowed the show to become an annual event and from these humble beginnings LAMMA grew from a regional to a national and finally an international B2B event.


Outgrowing its original Lincolnshire Showground venue, LAMMA moved first to the Newark Showground in 1998, and then in 2014 to the 250 acres of indoor and outdoor space offered by the Peterborough Arena and East of England Showground. This larger and more centralised location proved to be fully capable of providing the necessary facilities for around 900 exhibitors from all over the U.K. and across the globe. The show was attended by a record breaking 40,000 plus visitors from as far away as India, China and Australia.


Representatives of JPM Agricultural dealt with virtually non-stop inquiries and interest over the two days of LAMMA 2014, and we are pleased to report that this free admission trade show remains a friendly and informal yet hugely advantageous event for those involved in the farming sector and associated industries. It was also the ideal venue at which to promote the new range offered by JPM.


We are the sole authorised U.K. importer of the world class Versatile brand, so the Versatile DeltaTrack 500 DT displayed on our show stand attracted a lot of interest. This cutting edge dedicated track tractor was introduced in 2013 and went into full production last October following more than two years of development. It is a smooth running, low maintenance machine with a large cab which allows for superb all around visibility.


LAMMA 2014 provided an excellent showcase for JPM Agricultural and our exclusive arrangement with Versatile, along with the other brands we offer such as Richard Western, McHale, Pottinger and McCormick. We would be delighted to be involved in next year’s event.

Versatile DeltaTrack, JPM Agricultural at LAMMA Show 2014Versatile DeltaTrack, JPM Agricultural at LAMMA Show 2014Versatile DeltaTrack, JPM Agricultural at LAMMA Show 2014